The smart way to manage your campaigns with expiring links

Expiring short URLs are time-bound links that automatically become inactive after a set period or a specific date. Unlike standard links that remain accessible indefinitely, expiring links offer marketers the ability to create urgency, control access, and limit link availability. These links are widely used in time-sensitive promotions, exclusive offers, and event registrations, where timely access is crucial. By leveraging expiring short URLs, businesses can ensure that outdated promotions do not remain accessible, thereby reducing customer confusion and maintaining a sense of exclusivity.

For marketing campaigns, expiring links provide greater control, flexibility, and relevance. They help drive faster conversions by creating a sense of urgency and scarcity. Expiring links also protect brand reputation by ensuring old promotions or offers are no longer accessible after their expiration.

Additionally, they improve campaign tracking and analysis by providing a clear timeline for when and how links are engaged. This allows marketers to analyse user behaviour within a set timeframe, refine future campaigns, and maximise marketing ROI.

How to create expiring short URLs on Lnk8

1. Once you log into your Lnk8 account, go to the Dashboard and click on the Shortened links option. You will see all the links you have created so far and an option to Shorten a new link.

3. Click on Shorten a new link and enter the necessary information along with setting an expiry date and time for the short URL.

After the set time, once the link expires - the target URL will not be available and users will be redirected to the Lnk8 homepage automatically.

Why do you need expiring links?

Many people find the idea of expiring links strange, but it's a smart move and you can be well-prepared once the links are of no use. Imagine you're promoting a special event or holiday campaign for your brand. Deleting all the ads and links later can be a hassle.

Picture this: you share links on various social media platforms, only to realise later that removing them is a tedious task. Some ads, like those in SMS and email marketing, can't be taken back once sent.

This is where link expiration comes in handy. Instead of manually deleting posts and tweets, you can set links to expire. This way, you maintain control without losing exposure. Users are redirected to a site of their choice, making it a convenient solution.