How to create your Lnk8 link-in-bio page on Effi and boost lead generation

Our Lnk8 integration is designed to transform how you engage with clients and streamline your business development. Through this collaboration, as an EFFI broker, you now have exclusive access to Lnk8, an innovative platform that allows you to create personalised business and personal landing pages, enhancing the way clients connect with you, book appointments, and understand your services. 

What is Lnk8?

Lnk8 is a modern link-in-bio platform that focuses on connecting users with professionals and offers tools that boost real engagement and growth. Unlike generic platforms, Lnk8 is more than just a link aggregator – it includes a powerful expert search feature that helps users find and connect with professionals across various industries.

Lnk8 also provides custom bio templates designed to showcase expertise, services, and availability. These templates help professionals create polished and shareable profiles that highlight their skills and drive lead generation.

With Lnk8, experts can easily manage appointments through an integrated booking system while expanding their network. It’s not just a bio link tool – it’s a platform built for professional growth and harnessing client connections.

Features of the Lnk8 collaboration include 

Customisable business and personal landing pages 

Create landing pages that reflect your professional and personal information. These pages are highly customisable to match your personal or business branding.

Effi profile integration 

Display your Effi profile directly on the landing pages, allowing clients to gain a comprehensive view of your services, expertise, and offerings.

QR codes for seamless integration 

Lnk8 automatically generates a custom QR code that can be added to your advertisements or marketing materials. Clients can quickly scan the QR code to connect with your profile and book appointments without any hassle.

Direct calendar integration 

The Lnk8 platform links directly to your existing calendar, so when a client tries to book an appointment, any slots where you’re already booked will be automatically blocked. This ensures there are no conflicts with your schedule, making the booking process smooth and stress-free for both you and your clients.

How to use Lnk8: Getting started 

• Head over to your profile on the top right of your screen.
• To the Left of the profile section, you will see a ‘Create Personal Lnk8 Profile’ button.
• Click on the button to generate your Lnk8 bio page or profile. Note that the data on this page be the same as provided on your Effi profile.

Now you can access your profile through the Lnk8 platform to customise your branding.

How to brand your Lnk8 broker profile? 

Updating your branding on Lnk8 is easy and allows you to fully customise your profile, making it a reflection of your professional identity. Here's a step-by-step guide on how you can modify and enhance your profile to align with your business branding:

1. Log in to your Lnk8 profile 

• Go to lnk8.co 
• Use your Effi email to log in.
• Enter the one-time password (OTP) that has been emailed to you.

2. Access the customisation section 

• Once logged in, navigate to the 'Link in Bio' section of your dashboard.
• From here, you can carry out various actions, such as:
  • Customise your page ( the pencil icon)
  • Generate a QR code for your profile (QR code icon)
  • Copy your profile’s shareable link (copy icon)
  • View the performance of your page (the graph icon)
  • Bell icon (view booked appointments and take action)

• Click the pencil icon to access all of the customisation options, which are divided into three main sections:
  
  • Sections
  • Appearance
  • Links

Customising the sections 

• Add social media icons: Easily link your social media accounts by adding icons that direct clients to your platforms (LinkedIn, Twitter, Instagram, etc.)

• SEO information: Ensure your profile is visible on search engines by filling in the meta title and meta description fields, which will improve your discoverability online.

Customising the appearance 

Banner: Upload a custom banner image that showcases your brand. This can be your company’s logo or any graphic that represents your services.

Background: Select a background colour or upload a custom background image that reflects your branding.

Fonts and colours: Adjust the font styles and font colours for all text on your page to match your brand’s look and feel.

Buttons: Customise the buttons on your profile - adjust the shape, colours, and text to create a cohesive design that enhances the user experience.

Link appearance: Style your links by changing their appearance, ensuring they are easily clickable and stand out on your profile.

Customising the links 

Add external links: Create additional link buttons to direct visitors to other parts of your digital presence. For example, you can link to your blog, podcast, press releases, news mentions, or awards. This helps clients access important information and positions you as an expert in your field.

3. Preview and save 

Preview your changes before saving to see how your customisation looks on your live page. 

Once you are satisfied with your profile’s appearance, make sure to click Save to apply the updates. 

By following these steps, you can ensure your Lnk8 profile reflects your business branding and offers a professional, engaging experience for your clients. The flexibility of these customisation options means that you can easily adapt your profile to fit your evolving business needs. 

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Frequently Asked Questions 

1. What is Effi and how does it help brokers in Australia? 

Effi is an end-to-end lead management platform for mortgage brokers in Australia. It offers automation tools for better lead management and uses predictive analytics to help mortgage brokers and businesses to work more efficiently.

2. How is Lnk8 different from other link-in-bio platforms? 

Lnk8 is a new-age “Search for Experts” marketplace platform. Users are able to view the availability and book appointments directly with the experts. On the other hand, the Experts can sign-up with the Lnk8 tool and create a comprehensive bio page in no time. The bio page can be easily customised and provides detailed analytics.

Here are some of the top features of Lnk8 that makes it a great tool - 

• Integrated booking system: This feature is ideal for brokers, consultants, or any service-based professional, as it allows clients or customers to book meetings or consultations without leaving the bio page.
• Complete page customisation: Lnk8 offers full customisation of your page’s layout, colours, buttons, and fonts, giving you the flexibility to match it with your brand identity.
• Centralised content hub: You can present everything in one place – links, videos, documents, articles, and more – allowing you to create a comprehensive digital portfolio for your audience.
• Detailed analytics: From clicks data, lead information to user behaviour and demographic data, you can track all the minute details with Lnk8. This allows you to continuously optimise your page, making data-driven decisions to increase engagement and conversion rates.

3. Does Lnk8 provide any tools to track content engagement and bookings? 

Absolutely! Lnk8 provides detailed analytics insights into content engagement and lead management. Lnk8’s real-time analytics feature lets users monitor clicks and link interactions, offering insights into which content performs best. Additionally, Lnk8 tracks appointment requests and form submissions if booking links or contact forms are added, helping users assess lead generation efforts.

4. Is there a limit to how many external links you can add to your profile? 

No, there is no limit to the number of external links you can add to your profile. You can include as many links as needed to direct users to your key content, ensuring a comprehensive online presence.

5. Does Lnk8 allow you to connect more than one calendar for appointment bookings? 

No, Lnk8 currently supports the integration of only one calendar for appointment bookings. This ensures streamlined scheduling and management of your appointments through a single calendar source.

6. Can I trust the Lnk8 platform to keep my information secure? 

A: Yes, you can trust the Lnk8 platform to keep your information secure. Lnk8 uses Global Edge Redirection, ensuring low latency and high throughput. All the links on the platform are protected by SSL encryption, safeguarding your data during transmission. Additionally, Lnk8 provides passwordless login. Users can login with an OTP sent to their registered email ID, adding an extra layer of security.

7. Is it possible to change my profile URL to a custom domain? 

Yes, experts can connect a custom domain to their link-in-bio profile, giving it a personalised touch. This allows the experts to replace the default URL with their own branded domain, making it easier for clients to find them online.

8. Does Lnk8 provide support if I encounter issues while customising my profile? 

A: If you run into any issues related to profile customisation, calendar integration, how to use QR code, or how to add links and products - you can visit Lnk8’s Help page for detailed guides and solutions. For more personalised support, you can email the Lnk8 team at [email protected], and we will get back to you within 24 hours.