Effortlessly manage multiple links using custom back-half

Adding a custom back-half to your links is a strategic practice that enhances link organisation, clarity, and tracking capabilities across digital platforms. A custom back-half refers to the customisable portion of a short URL that replaces random strings of letters and numbers with meaningful keywords. This customisation provides better context and identification for your links, enabling better management and analysis of your digital content.

How to implement a custom back-half for your short URLs on Lnk8

1. Login to your Lnk8 account using the password-less login feature. On the left panel, head over to Shortened Links option.

2. Click on Shorten a new link, enter the target URL, select your preferred domain, and add a readable custom back-half.

You can also set an expiry for the short link.

Effectively implementing a custom back-half involves strategic planning and consistent application to ensure optimal organisation and utilisation of your digital content.

1. Relevance and consistency

Choose a custom back-half that accurately represents content, context, or campaign associated with each link. Ensure that the back-half is descriptive and closely related to the content. Establish consistent naming conventions across your links. Use standardised back-half formats or a predefined set of keywords to ensure uniformity and easy tracking.

2. Specific keywords and phrases

Incorporate specific keywords or phrases in your custom back-half that encapsulate the essence of the linked content. This aids in easier identification and retrieval of links. Avoid generic or overly broad back-halves that may lead to confusion. Opt for descriptive back-halves that offer clear insights into the content or campaign.

3. Hierarchies or categories

Establish hierarchies or categories for your custom back-half strategy to create a structured system. Utilise parent keywords and sub-keywords to denote different levels of categorisation, allowing for a more organised link repository.

4. User training and guidelines

If multiple individuals manage links, provide training on back-half conventions and best practices. Ensure that all team members understand the importance of consistent and relevant naming. Create clear guidelines or a back-half naming taxonomy outlining how back-halves should be applied. Document these guidelines for easy reference and adherence.

5. Regular review and optimisation

Conduct regular reviews of links with custom back-halves to ensure accuracy and relevance. Remove or update back-halves that are outdated or no longer applicable. Continuously optimise your back-half strategy based on evolving content, campaigns, or changes in your marketing approach.

Benefits of using a custom back-half in short URL

Efficient link organisation

A custom back-half offers a structured approach to organising your links. By using descriptive keywords or phrases, you can categorise links based on content, campaign, or other relevant criteria. This organisation simplifies the process of locating and retrieving specific links within a repository, saving time and effort.

Enhanced searchability

Applying a custom back-half to your links improves their searchability. Custom back-halves act as identifiers, making it easier to find and filter links when you're searching for specific content. Users can quickly locate relevant links by searching for specific keywords in the back-half, streamlining content retrieval.

Campaign tracking

Custom back-half URLs are instrumental in tracking the performance of links within specific campaigns or initiatives. By customising the back-half to reflect campaign names or specific marketing efforts, marketers can identify which campaigns are generating the most traffic, conversions, or engagement. This enables a comprehensive assessment of campaign effectiveness.

Granular analytics

URLs with custom back-half allow for granular analysis of link performance. They enable filtering and segmentation of data, providing insights into specific content types, audience segments, or marketing channels. This granularity aids in understanding user behaviour and preferences, informing more targeted and effective strategies.

Streamlined content management

Using custom back-half streamlines content management processes. It facilitates the identification and organisation of similar content types, making it easier to group and manage links based on specific themes or topics.

Improved collaboration and communication

In collaborative settings, URLs with custom back-half enable team members to quickly understand the context and relevance of shared links. Consistent back-half conventions enhance communication and collaboration by providing clear categorisation and context for shared links.

Easier link sharing

One of the most significant benefits of a custom back-half is the ease of sharing. Unlike random strings of letters and numbers, a well-crafted back-half is simple to read, remember, and share with others. This simplicity improves user experience and makes it more likely that recipients will click the link.

Optimised content discovery

For users or customers interacting with your content, a custom back-half contributes to a better browsing experience. It provides a clear indication of what the link is about, aiding in content discovery and making it more likely that users will engage with the link.

Strategic decision-making

Analysing links with custom back-halves provides valuable insights for making strategic decisions. Whether it’s adjusting marketing campaigns, optimising content strategies, or refining audience targeting, the data gleaned from back-half usage informs more effective decision-making.

How to best use the custom back-half feature

Just like every other tool, it is important to understand the best practices for using a custom back-half to leverage its full potential for your business.

1. Maintain consistency

Apply custom back-halves consistently across your links to ensure uniformity and ease of tracking. Follow standardised conventions or guidelines to maintain coherence.

2. Use relevant keywords

Choose keywords that directly relate to the content, campaign, or context of the link. Back-halves should be descriptive and directly reflective of the linked content or purpose.

3. Specificity matters

Opt for specific back-halves that pinpoint the essence of the content, making it easier to identify and search for later. Avoid generic or overly broad names that could lead to confusion.

4. Organise with hierarchies

Establish tag hierarchies or categories for a structured system. Employ parent keywords and sub-keywords to categorise links systematically, facilitating better organisation and filtering.

5. Standardise naming

Use standardised naming conventions for back-halves to ensure consistency and avoid confusion. Employ clear and intuitive back-half names that are easily understood by all users.

6. Regular review

Periodically review and update your custom back-halves to reflect changes in content, campaigns, or strategies. Remove or modify back-halves that are no longer relevant or have become obsolete.

7. Optimisation opportunities

Look for opportunities to optimise your back-half strategy based on evolving needs, user feedback, or improvements in your content structure. Consistently test and refine your approach.

8. Create guidelines

Develop clear back-half guidelines or a taxonomy outlining how custom back-halves should be applied. Document these guidelines for easy reference and adherence by all team members involved in managing links.

By using a custom back-half for your links, you gain enhanced control, visibility, and shareability. This strategic approach not only simplifies link organisation but also boosts discoverability, tracking, and collaboration, providing clear benefits for companies and marketing teams alike.