Unlock the potential of branded short URLs for your portfolio

A well-crafted personal brand not only showcases skills and experiences but also communicates a unique value proposition. Short URLs emerge as powerful assets offering multifaceted advantages that streamline communication, elevate visibility, and reinforce professionalism within portfolios.

So how can you get that oomph factor in your portfolio? Let’s find out!

1. Shortened portfolio link: Use a short URL as the main link to your portfolio website, ensuring it's concise and easy to remember for potential clients or employers.
2. Individual project URLs: Create short URLs for individual projects or case studies within your portfolio, allowing easy sharing of specific works when networking or applying for jobs.
3. Easy sharing: Incorporate a short URL leading to your portfolio on business cards or during networking events, simplifying the process for contacts to access your work.
4. Professional signatures: Include a shortened portfolio link in your email signature, providing recipients with a quick way to explore your work when corresponding professionally.
5. Social media and online profiles: Use short URLs in social media bios to direct visitors to your portfolio, enhancing your online presence and visibility. You can also use short URLs to direct readers to articles, publications, or blog posts authored by you, further validating your expertise in your field.

Tips on using short URLs in portfolio websites

• Clear organisation: Ensure the short URLs link directly to the intended sections or projects within your portfolio for a seamless user experience.
• Customisation: Create memorable, custom short URLs that reflect your name, profession, or brand, making them more recognisable and easier to share.
• Regular updates: If you frequently add new projects or update your portfolio, update the short URLs accordingly to maintain accuracy and relevance.
• Expanded project details: Link to comprehensive project descriptions, case studies, or technical documentation through short URLs, providing in-depth insights.
• Thought leadership showcases: Share industry-specific articles or blog posts using short URLs, positioning the portfolio owner as an authority in their field.
• Social proof and testimonials: Direct viewers to testimonials or social media content through concise links, enhancing credibility and authenticity.
• Video and multimedia content: Link to video demonstrations, interviews, or multimedia presentations using short URLs, adding depth and interactivity to the portfolio.

Short URLs optimise the accessibility and sharing of your portfolio, making it easier for potential clients, employers, or collaborators to navigate your work and get a comprehensive view of your skills and expertise.